Meet Hassanna Begam, an entrepreneur from South Down's West, who has combined her passion for technology and business to achieve great success. From a young age, Hassanna was fascinated by technology and saw its potential to solve everyday problems. This led her to found and co-found several companies. Hassanna has learned the importance of understanding both the spoken and unspoken rules in organizations, including attire, attitudes, and behaviors. She believes that high-profile leaders must set the highest ethical standards, as their actions speak louder than words. Recognizing and rewarding good behavior is crucial for maintaining an ethical workplace. She advocates for workshops and mentorship programs to help develop ethical decision-making and problem-solving skills. For Hassanna, entrepreneurship is vital for economic growth, especially in developing countries, as it creates new businesses and jobs, boosting GDP and improving quality of life. Hassanna emphasizes the role of technology in business, which increases efficiency, streamlines processes, and supports rapid growth. She believes that a well-researched business plan and a strong, consistent vision are essential for success. Describing her journey in three words—Upward, Learning, Evolving—Hassanna leads a life full of passions and ambitions. Working in an organization that values vision and purpose, she strives to do her best every day. She advises young entrepreneurs to choose a passion-driven area, research their industry thoroughly, create realistic business plans with measurable goals, and build networks of mentors and investors. She has mentored over 600 students, sharing her knowledge and inspiring the next generation. Hassanna Begam’s story, filled with awards and accolades, serves as a beacon for aspiring entrepreneurs. Her dedication to technology, ethical leadership, and entrepreneurial growth is truly inspiring.